Patric Food & Beverage Development

Food Scientist with a Chef's Palate

Articles / beverage

beverage

Good, Better, Best?

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Sage advice from the product developer:

How good is good enough? Is it just fine to be as good as the competition, or does a product always need to be even better to compete? And what if better isn’t even good enough? Developing award-winning products that utterly destroy the competition means aiming for the best possible version of a product. With all of the choice in the marketplace these days, it’s the only reasonable approach to ensure sales superiority and passion for the product on the part of consumers, tastemakers, and influencers. But how does one achieve the very best?

The little-known hard truth is that creativity, inspiration, passion and dedication simply aren’t enough. Every single product has an infinite number of possible iterations. Tweaking one ingredient at a time based on experience may give you a better product than the one before, but is it actually the very best? Without following well constructed optimally designed product development experiments, the answer is almost certainly “No.” Luckily for us, such experiments make the product development process more precise and more efficient, saving time and money while producing not just a better product, but the very best!

-Alan McClure

Microbes May Make Mouths Merry

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Sometime back I came across an article at Science Daily that got me thinking about the impact of our little microbial friends on the flavor of our favorite foods and beverages. The authors of the study noted that certain normally tasteless compounds, when exposed to microbes that are naturally present in the mouth and/or throat, are transformed into aromatic flavor compounds, in some cases even giving off the characteristic odor of a particular food in the aftertaste.

Thinking about the variety of foods and beverages that I’ve tasted over my life, some with magnificent, long-lasting finishes, and others that seem to spiral so quickly to an unsatisfying demise, it makes me wonder to what extent the microbes in my mouth had any say in the matter. There are countless implications to all of this, including whether it is possible to optimize conversion by the microbes by altering the flavorless reactant concentration, but also potentially by altering environmental conditions in the mouth (e.g., pH, calcium or sodium ion concentration, amount of saliva, etc.).

That’s lots of food for thought, so to speak, and speaking of thought, who knows, maybe they’ll find out that there are microbes that change the way we think as well.

-Alan McClure